It's not a problem with design, it’s a problem with a clear message. One of the main goals of good graphic design in marketing is to convey information in a clear and easily digestible fashion. It is understandable to have a lot of information to get across to potential clients. However, a clear understanding of the sequence in which this information is delivered is critical. We call this establishing hierarchy.
Articles Tagged as “Graphic Design”
Do you like music? Have you ever been listening to a favorite piece or song, only to have your good vibes interrupted by a discordant note? Or even worse, a remix? The flow is brutally interrupted. If I’m listening to the radio when something like that happens, I change the station.
The 7 knowledge retention techniques that can help your online learners retain and recall important information in the long run. Written by our guest contributor: Christopher Pappas
Did you know that a lot of people hate PowerPoint? I didn’t realize how many until Penn Jillette made an offhand remark during the Q&A session that followed his hugely entertaining talk on "The Magic of Storytelling and Learning" at DevLearn 2016. David Kelly asked Jillette what he thought about PowerPoint…and Jillette responded that "PPT is destroying our culture." Like many in the crowd, my immediate, visceral response was to clap and holler….but then I started to think about it a bit more.
If I had to narrow down 2016 to one lesson learned, I think it would have to be the importance of failure in learning. Failure seemed to be an overarching theme, and in the best possible way. This is why...
In the first week of 2017, we officially unveiled a complete redesign of our website. The process was very much a team effort, with input from just about everyone in the company. The heavy lifting, though, was done by three members of our design/programming team: Rick Carruth, Joe Payton, and Tim Spencer.
What is all the buzz about infographics in adult learning and instructional design? Do infographics really help obtain and retain knowledge? How and why do infographics actually work? If you want to learn answers to these questions, download our infographic on the topic of Infographics.
In previous blog posts (Part 1 and Part 2), we’ve given you an inside look at the development process of our Eclip for Social Motion Skills. I am happy to say that the final video is ready for launch, and we couldn’t be more proud of the result. As this project is a little out of the box for us, in the sense that it is not strictly a learning event, we thought it might be interesting to share some of our takeaways.
In this new series Design in Learning, we will be shining a light on an often overlooked aspect of our industry: graphic design. Graphic design and instructional design go hand in hand, and we’re lucky enough at Obsidian Learning to be able to rely on a team of talented, creative designers that maximize our learning designs to greatest effect. In this series of blog posts, they will be sharing some of the strategies they employ to create visually appealing, inviting, user-friendly deliverables.
We’ve been having a bit of fun experimenting with techniques to build custom templates for Articulate Storyline 360, and we are making the template free to download!
Not everyone fully grasps the impact of font choices in design, however, and we asked our in-house font guru, Rick Carruth, to provide us with some pointers and some of his own reasoned choices when it comes to font selection.
This ratio has been used in works as disparate as the Mona Lisa and the Parthenon. It’s also found widely in nature, from the Milky Way Galaxy to common flowers, up to and including the human face. The proportions derived from the Golden Ratio are said to be the most visually pleasing to the human eye, so when I decided to have a little fun and play around with the Obsidian Learning logo, I started there.
My hope for the future is that Obsidian will continue to lead in defining what makes good learning, and to serve our clients singularly well. I expect that our high trust / high accountability / high success environment will continue to allow us to innovate with integrity. As our industry evolves, I expect that our values will keep us resilient and agile. After all, that is how we survived 20 often turbulent years. Here's to 20 more.